Meet The Newest Addition To Absolute Board Co.: Uppercut Deluxe

Absolute Board Co. (previously Absolute Distributors) recently brought Uppercut Deluxe into the family. The brand, which features a core range of men’s grooming products for the everyday man, wanted to introduce everyone to their story and the concept behind their product, and issued this note and visually epic journey through the history of Uppercut:

Hey Ya'll;

We’re in the thick of some very exciting times here at Uppercut Deluxe. As a result of continued brand awareness campaigns in Australia, US, UK and Europe, we felt the need to ensure our worldwide audience understand who we are, where we have come from and what we are all about.

Please find below the link to our latest brand campaign clip explaining Uppercut Deluxe story.

As you may know Uppercut Deluxe is inspired by the timeless style of the 1950's barbershop and its spiritual founder, Willy "Uppercut" O'Shea. Uppercut Deluxe is a modern, yet traditional approach to men's grooming. An Australian born brand, proudly made with only the finest ingredients. Uppercut Deluxe delivers a core range of high quality grooming products for men without all the typical frills of salon brands.

The company was built by the creative brains, passion, and hard work of Luke Newman and Steve Purcell, childhood friends with a love for barbering, surf, and skate. This video explains the frustrations that led to the birth of Uppercut Deluxe and the labour of love for Newman and Purcell.

With a growing demand worldwide, Uppercut Deluxe has maintained their company ethos set by Willy 'Uppercut' O'Shea, that "A hard beginning maketh a good ending."

Today Willy's legacy lives on through Uppercut Deluxe, in the commitment creating the highest quality products that will go the distance and keep you looking sharp.

To add to the excitement of the video and global distribution, Uppercut Deluxe are proud to announce the launch of their first E-commerce allowing lovers of the products world wide, the opportunity to get their fix online. With the Australian site launching this week, the US and EU sites are set to launch in the next fortnight…stay tuned.

Enjoy the video, feel free to post on your social platforms and please don’t hesitate to contact us for any further details.


Uppercut Deluxe