Questions answered by Nitro Team Manager Knut Eliassen
What are the biggest forces shaping the changes and developments you've made to your boards?
This year we are focusing on bringing more non- terrain specific snowboards into our line-up. We want to bring back the same vibe our Misfit snowboard had - a snowboard that cannot be easily categorized into one specific snowboard style. Because we are snowboarders and we always want to make crazy boards that just look cool as well as boards that are terrain specific. This year we are reintroducing our classic asymmetrical snowboard the Pyro, because we think it is important to always be pushing forward even if it means bringing back cool old designs. We have to remember that the reason we are in snowboarding is to make sweet snowboards - shapes, graphic, cores, etc...
To what degree are you emphasizing camber shape and core profiles in your lineup?
Everybody and their mother have been talking about how important camber profiles are. They have also been fed all the different camber names by snowboard companies, Flat Camber, Reverse Camber, Gullwing Camber, Banana, Standard Camber, etc... We feel another important trend is the core profile - The core is actually what makes the board respond, pop, flex, and feel. We think this will be one of the biggest new trends shaping up in the future. Watch out for core profiles like our new Whiplash Core profile.
Are you cooking up any new materials or construction techniques?
We are still improving our Koyrod core construction in our high ends boards. We have upgraded all of our bases throughout the line. The high end boards have the fastest bases we have ever produced and we have upgraded all the bases on the other boards from high-end to entry level. It is easy to focus on the high-end boards with technology, but we think it is even more important to be able to bring this high-end technology down to the regular guys snowboard. We are constantly improving the technology and performance of the price point boards.
What themes are you seeing for graphics?
There will always be your graphic design - but I think there is a growing appreciation for more funny - hand drawn graphics. Our graphics have always been a plate form for us to push the boundaries of what is acceptable. We are snowboarders and we like to push the limits - that is why we do this.