OFFICIAL PRESS RELEASE – ENCINITAS, CA- Nixon, the premium accessories company from Southern California, released the second color in the limited edition Rubber Player series today.
Participating retailers received four limited edition Rubber Players in the new, red colorway. Excitement over the launch of the first colorway this past March was felt globally with retailers seeing The Rubber Player selling out the same day they received them.
The Rubber Player is a unique, new interpretation on the original Player model from Nixon. Participating retailers will receive four Rubber Players in one color. Each month through June, Nixon Rubber Player retailers will receive an unannounced, new color. This product will not be available for reorder and when they are gone, they are gone. The third and fourth colorsways in the series will remain secret until their release dates of May 15th and June 15th.
The Rubber Player is certain to be one of the most sought after pieces from the Nixon line for 2009.
The Rubber Player features a 3-hand Japanese quartz movement, custom molded silicone case and band and diamond. This limited watch will also come with a collectors kit stand and packaging and will retail for $170.
For more information, visit: nixonnow.com
Founded in 1997 in Encinitas, CA, Nixon is the premium watch and accessories brand for the youth lifestyle market. Focused on making the little stuff better, Nixon began with a small line of team-designed, custom-built watches sold exclusively in specialty boardsport and fashion retailers. Currently distributed in over 40 countries, Nixons product range has grown to include select mens and womens softgoods, leather goods and custom headphones.