nvohk (pronounced 'invoke'), the first community-managed, eco-friendly, surf-inspired clothing company, announced Wednesday, March 12, that renowned artist Robb Havassy will design the company’s limited edition co-founder T-shirt to be included as part of nvohk's original membership package.
Havassy, who is highly regarded for his brilliant use of color as well as his eclectic mix of style, motion and inspirational subject matter, is also passionate about the environment and has used his creative talents to raise money and awareness for social and environmental organizations including Surfrider Foundation, Heal the Bay, SurfAid and Boarding for Breast Cancer, according to a press release issued by nvohk. The painter, who has become known as a “surf artist,” hails from Southern California and boasts a resume that includes work with action sports brands such as Reef, Hurley, Sector Nine and O'Neill – and his collectors read like a "who's who" in action sports and entertainment.
"nvohk's brand positioning is a blend of surf culture, contemporary art, music and eco-activism,” Brendan T. Lynch, President of nvohk, Inc., said. “Havassy's artwork, style and support for eco-organizations is a natural compliment to nvohk's brand positioning. We are excited to display artwork from Havassy on nvohk's limited edition co-founder t-shirt and soon to be collectors piece.”
Lynch stated that with close to 2,000 future members signed up, nvohk plans to shift the direction of the business into its contributors hands and let them shape the brand by making major business decisions such as log o design, web design, product design and advertising. The company will donate ten percent of profits to environmental organizations which will be selected by members, according to the release.