Oakley Aims To Broaden Audience Of Digital Magazine

Oakley has launched the second issue of issue of its new digital magazine, ONE ICON, and has plans to expand the the quarterly publication to reach a broader audience, according to a recent announcement.¬† The publication, which is distributed through Zinio, features Shaun White on its Spring 2011 cover (released in February) and will profile a number of the brand’s athletes and products in future issues, helping the magazine morph into the larger sports and performance lifestyle community.

Oakley One ICON magazine

"One Icon shows the power of the digital magazine medium," said Rich Maggiotto, president and CEO of Zinio. "It's an exceptional showcase for art, graphics, video and inspiring content. When we teamed with Oakley to develop this niche digital magazine, we all knew it had to connect with a new generation of readers who are technology savvy, sport inspired, and living lives that never slow down. From day one, Oakley came through with truly unique content, and when it was enriched with engaging videos, a photo galleria and more, we knew it would be a success," Maggiotto concluded.

One Icon: Oakley Magazine follows world-renowned athletes who rely on Oakley innovation to perform at their best. Featuring awe-inspiring photography and jaw-dropping video content, the magazine fully leverages the interactive technology that has made Zinio the world's largest digital newsstand, with over 150 million issue downloads to date.

Zinio offers an immersive reading experience through the convenience of its award-winning Unity platform, which enables viewers to enjoy the digital magazine on virtually any reading device including the Zinio Reader for Windows and Mac desktops, as well as the Apple iPad, iPhone, iPod Touch and select Android powered devices. Zinio's Unity platform enhances the reading experience with usability features including bookmarked pages for simple future access, offline reading and a searchable personal library.

To support the launch of One Icon, Oakley bought into the Zinio Ad Network, exposing readers of 3,500 top digital publications to the magazine's inaugural issue. Published in November, the edition featured global snowboarding icon Shaun White along with stories on legendary cyclist Lance Armstrong, tennis phenom Sam Stosur, and newly crowned MotoGP champion Jorge Lorenzo.