OC Swim Show Debuts August 12

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Orange County announced that it’s bringing fashion to California’s southern coast in true CA style, swimwear. The inaugural OC SWIM Show will be held on August 12th at the St. Regis Hotel Resort and Spa in Dana Point, CA. The show is set to feature some of SoCal’s top swimwear designers, making Orange County the main spot for everything swim.

ORANGE COUNTY, CA – New York and Los Angeles have their fashion centric calendar days and now Orange County will join them.

The OC SWIM Show will present the best of what Southern California design has to offer — premiere Orange County swimwear. As the epi-center for everything swim, what better location than Orange County to show off the styles and innovation of the country's most talented swimwear design core.

With brands such as Becca, L-Space, Luxe, Ella Moss, and Vitamin A already confirmed as participants, the OC SWIM Show will bring together the unquestionable talents of Orange County's most sought after swimwear leaders to retail buyers and in a change from other shows, to the consumers.

Highlighting the innovation, luxury demographic and beach lifestyle Orange County is known for, the OC SWIM Show will position Orange County as the superlative leader in the swim industry.

Many top global brands and dozens of swimwear manufacturers in the $13 billion swim industry call Orange County home, including Lunada Bay and Raj Manufacturing who are participating.

The goal of the OC SWIM Show is to make Orange County the main event for everything swim.

"We have received an excellent response from industry leaders who view this as a platform and opportunity to showcase their lines. to Orange County," says Laurie DiGiovanni, Executive Producer of the OC SWIM Show.

Held at the gorgeous beachfront St. Regis Hotel Resort and Spa located in Dana Point, California, the OC SWIM Show will feature fashion shows, social events, live entertainment, a Bikini Village, and celebrity hosts, supermodels and a Cigar Lounge.

"It will be a celebration of swimwear, not just a business show. It will be in a resort setting, not a stark convention floor," says Laurie DiGiovanni.

By putting the focus on Southern California swimwear designers, every buyer, editor and consumer worldwide will be able to see the creativity that has made Orange County the focal point for swim, while enhancing the achievements of these fashion shaping companies.

Participant Roster includes Becca, L* Space, B Swim, Lucy Love, Indah, Luxe, Ella Moss, Swim Systems, Sunsets, Beach Bunny Swimwear and Vitamin A.

OC SWIM Show

August 12-13, 2010

St. Regis Hotel Resort and Spa, Dana Point, CA

www.ocswimshow.com