(January 17, 2013 – Maui, HI) — In an ongoing effort to support thought-provoking discourse while strengthening regional innovation in Hawai'i, OluKai presented its second TEDxMaui, the independently produced version of the globally renowned TED conference committed to "ideas worth spreading," on January 13, 2013 in Kahului, Maui. Archie Kalepa, mentor to OluKai, big-wave surfer and innovative waterman, was on hand to speak about his experiences and knowledge of the ocean and passion that surrounds him.
The TEDxMaui event was the perfect platform to support the innovative ideas and opinions of those associated with the Hawaiian culture. OluKai continues to support the event as it aligns with the brand's commitment to sharing its Talk Story, an online series of short videos and photography meant to inspire and connect across cultures, and conferences such as TEDxMaui encourage global thinking and positive action. OluKai recognizes the importance of connecting global luminaries and sharing progressive ideas with Hawaiian leaders as it relates to local cultural issues.
OluKai believes that everyone, no matter where they are can live Aloha. Sharing its passion and love for the ocean and cultures around it, Archie Kalepa (one of Hawaii's great ocean sports pioneers) is the perfect mentor, visionary, and continued inspiration for the brand.
The entire collection of 2013 TedxMaui presentors will be available on www.olukai.com shortly.
About TED | TEDx
TEDx was created in the spirit of TED‘s mission, “ideas worth spreading.” The program is designed to give communities, organizations and individuals the opportunity to stimulate dialogue through TED-like experiences at the local level. At TEDx events, a screening of TEDTalks videos or a combination of live presenters and TEDTalks videos, sparks deep conversation and connections. TEDx events are fully planned and coordinated independently, on a community-by-community basis.
OluKai is an ultra-luxury lifestyle brand that believes everyone, no matter where they are, can live Aloha. OluKai is one way to unlock its spirit in all of us. It is an inspired brand that whole heartedly believes in creating an emotional connection with the consumer and communicates from an "inside-out perspective." The company is committed to building a unique and better class of products that blend ocean heritage with modern performance while leaving the smallest footprint possible on the planet. Through its Fit by NatureTM, Crafted by HandTM design principle, OluKai builds every pair of footwear with signature anatomically contoured footbeds to deliver the perfect balance of instant comfort and lasting support. Each pair features beautiful, quality materials and handcrafted details inspired by island culture. In every facet of its business, the brand is committed to respecting the people and the environments it touches. Inspired by the strong tradition of giving an offering or tribute in Polynesian culture, OluKai established the 'Ohana Giveback Program to support the efforts of those who continue to give back to preserve local cultures and traditions. For more information visit www.olukai.com