O’Neill Clothing Premieres New Movie ‘The Life’

OFFICIAL PRESS RELEASE – Irvine, CA (July 23, 2008) – O'Neill Clothing is opening their highly anticipated surf movie, "O'Neill Presents The Life", this week during the Honda US Open of Surfing Presented by O'Neill. "The Life" is directed by Jamie Brisick and takes a behind the scenes look at the lives of seven extraordinary surfers with the likes of Jordy Smith, Timmy Reyes, Roy Powers, Cory Lopez, Ian Walsh, Tamayo Perry and John John Florence, as they travel the world in search of finding the perfect wave and pursuing their dreams.

"The reality of pro surfing is that it's not all epic waves and champagne victories. It's extremely taxing on mind, body and spirit, and to endure, the top athletes are forced to dig deep within and extract that inner Superman. 'The Life' follows seven unique surfers as they attempt to do exactly this," said Brisick.

"The Life" World Premiere is Thursday, July 24 at a private showing in Long Beach, CA. The movie will also have a public premiere in Huntington Beach, CA at the US Open Surfing on Saturday, July 26 at 4:00pm. The US Open Premiere will take place at the Southwest Airlines Concert Stage, north of the pier, with live performances by Rebelution and Louis XIV.

"Amongst the sea of surf film projects today, 'The Life' stands out as a unique surf documentary, that captures the essence of seven truly diverse athletes," said Steve Ward, Vice President of Marketing and Executive Producer, "O'Neill set out to produce a film that chronicles the behind scenes look at what professional surfers endure to live their dream."

If you don't have a chance to see "The Life" this weekend, the movie will be embarking on an east coast tour in August. Visit www.oneill.com to be up-to-date on all O'Neill events, promotions and happenings.

"The Life" East Coast Tour:
August 4 – 8:00pm – Wrightsville Beach Park – Wrightsville Beach, North Carolina
August 6 – 7:00pm (first showing) & 9:00pm (second showing) – Chicho's – Virginia Beach, VA
August 7 – 8:30pm – Castle in the Sand Hotel – Ocean City, Maryland
August 8 – 8:30pm – Lou Booth Amphitheater – North Wildwood, NJ
August 9 – 7:00pm – Ocean Hut, Lavallette – New Jersey
August 11 – 5:00pm (first showing) & 8:00pm (second showing) – The Shore Break – Narragansett, RI
August 12 – 9:00pm – JB's Bagel Company – Hampton, NH

O'Neill, the original Californian surf, snow and lifestyle brand, was founded in 1952 when a young man named Jack O'Neill took his unstoppable passion for surfing and used it to beat Mother Nature at her own game. Pioneering the world's first neoprene wetsuit, Jack had successfully found a way to extend his surf sessions in the bone-chilling breaks of Northern California. He opened up the garage doors to his first surf shop in Santa Cruz soon after.

For more information on O'Neill, visit www.oneill.com.