Robert Cameron, Levi’s former VP of marketing, has been named senior vice president of marketing for Pacific Sunwear of California, Inc. in an effort to help bolster its position among the youth market.
“Robert has a tremendous track record of building brands and creating world class customer experiences, particularly in the youth segment,” said Gary Schoenfeld, president and chief executive officer. “I look forward to working with Robert and our brand partners to reclaim our position as the favorite place for 15 to 24-year-olds to shop.”
According to the release:
In his new role, Mr. Cameron will be responsible for creating a differentiated customer experience and for developing strategies that will bring the company’s nearly 900 PacSun stores and PacSun.com to life for consumers across all touch points. Mr. Cameron will be working closely with PacSun’s heritage brands to further infuse the California lifestyle into the PacSun retail experience.
Prior to Levi’s, Cameron was a founding partner and Chief Creative Officer of Fantascope, Inc., a strategic branding agency that worked on many high profile projects, including New Line Cinema’s “Lord of the Rings,” M&Ms retail stores and several MTV online initiatives.