California-based brand, LNA, has launched a collaboration line with PacSun, to be available in select stores, and online at the end of the month. The collection will feature exclusively made pieces designed specifically for PacSun. Read the official press release from PacSun on the collaboration, and Trade CollectiveTM with LNA.
Anaheim, CA (October 13, 2011) – PacSun is
excited to announce the launch of its latest Trade
Collective™ partnership with the California based brand
LNA. Available starting Monday, October 31st, the line
will be available at select PacSun stores and online at
pacsun.com. The collection features LNA's first-ever
graphic tees along with their signature zipper leggings,
with styles ranging from $28.50-$39.50. The Trade
Collective™ features exclusive collaborations between
new and emerging women's brands and PacSun. With
The Trade Collective™, PacSun is able to bring in
exclusively made items from the designers of these
LNA designers Lauren Alexander and April Leight
are both California natives and have gained celebrity
admirers such as Rachel Bilson, Kate Moss, Nicole Richie,
Ryan Gossling, Rob Pattinson and Zac Efron by designing
wardrobe staples with a twist.
"Doing a collaboration with a brand like PacSun has been a dream of ours for a long time," says Lauren Alexander
and April Leight, Founders of LNA. "The spirit of the PacSun and LNA girl are closely in line, both look for basics with
a new spin each season."
"LNA was a natural fit for PacSun to partner with and develop a collection that is both relaxed and edgy," says
Christine Lee, Senior Vice President, Women's Merchandising and Design. "The pieces in this line allow customers
to build on the staples they already own, to create a look of effortless California cool."
About Pacific Sunwear of California, Inc.:
Pacific Sunwear of California, Inc. and its subsidiaries (collectively, the "Company" or "PacSun") is a leading
specialty retailer rooted in the action sports, fashion and music influences of the California lifestyle. The Company
sells a combination of branded and proprietary casual apparel, accessories and footwear designed to appeal to
teens and young adults. As of October 13th, 2011, the Company operates 820 stores in 50 states and Puerto Rico.
PacSun's website address is www.PacSun.com.