Patagonia continues to expand its empire beyond the borders of the United States by opening its first store in San Sebastian– Donostia, Spain.
The store is set to open tomorrow, June 2, to coincide with the beginning of the San Sebastian Surf Film Festival, which Patagonia is sponsoring. This is Patagonia’s first retail store in Spain, and its sixth retail store in Europe, after Chamonix, Munich, Dublin, Milan, and Prague.
It will celebrate the opening by inviting the entire San Sebastian surf and outdoor community to enjoy music and food.
To learn more, check out the press release below:
Located in the North of Spain in the heart of the Basque country, by the Atlantic Ocean, San Sebastian is well-known for being one of the best surf spots in Europe, and with a rich ocean-faring history. “Patagonia’s roots are in California, with Patagonia’s founder and owner, Yvon Chouinard, setting up his first company Chouinard equipment in Ventura, next to one of the best surfing spots of California”, says Jonathan Petty, marketing manager at Patagonia Europe. “When we decided to open a surf store in Europe, San Sebastian felt closest in spirit to our Ventura roots.
The 220 sq. metre store will host the full range of Patagonia’s innovative wetsuits, launched last winter in Europe, and the new Spring/Summer 2011 line of surf-inspired clothing for men and women, including swim and surfwear. Fletcher Chouinard Designs (FCD) surfboards designed by Yvon’s son, Fletcher, will also be available.
“Our retail stores reflect Patagonia’s origin, values, and our environmental commitment. All the furniture is made of high quality and durable materials, using reclaimed wood or from certified sustainable harvested wood” adds Jonathan Petty.
The new store faces Zurriola beach (Playa de Gros), the favourite of locals and foreigners when it comes to surfing because of the special combination of Atlantic north-west groundswell and easterly wind that creates challenging and exciting surfing experience with both left and right hand waves.
The Patagonia San Sebastian store will open its doors to customers on June 2nd 2011, to coincide with the beginning of the San Sebastian Surf Film Festival of which Patagonia is a sponsor. Patagonia will celebrate the opening by inviting the entire San Sebastian surf and outdoor community to join the festivities, which include music, food and good times for all.
Festivities begin at 7:00pm, at the Patagonia Surf Store. Patagonia surf ambassadors Chris Malloy and Tom Doidge-Harrison will also be present along with the Patagonia surf crew from Ventura.
June 2 nd 19:00 – 21:00 opening party
June 3 st 10:30 – 20:00 Jeff Flindt Photo Exhibition – proceeds go to Japan tsunami relief
June 4 nd 19:00 – 20:00 T-shirt contest presented (must come to the store to sign up)