Nike 6.0, which signed Finnish phenom Peetu Piiroinen to its program in November 2009, announced today that the 2010 halfpipe silver medalist has been added to its outerwear program.
Here’s his welcome video and the press release:
Nike 6.0 kicks off its inaugural outerwear season by signing Hyvinkaa, Finland’s Peetu Piiroinen. The immensely versatile, softly spoken 22-year-old has been a permanent fixture on podiums throughout the world, gaining the respect of fellow snowboarders where ever he travels.
“With 6.0 outerwear launching this winter, it’s a natural progression to extend our relationship with Peetu from footwear and apparel onto outerwear as well,” says Nike 6.0 Team Manager John Weaver. “Peetu is the perfect fit into a strong team and represents an amazing role model for the younger guys coming up on 6.0. Reports back from New Zealand are that Peetu is fully in snowboard mode after the summer and carrying on where he left off last season.”
On the back of a stand out season, Peetu has shown the focus and determination to win events with his final run time and time again. His understated attitude and natural talent has led him to be the only rider to have taken back-to-back TTR titles 08/09 – 09/10 with wins and podium spots throughout the season in Big Air, Slopestyle, Quarterpipe and Pipe.
Peetu will represent Nike 6.0 for outerwear, apparel and footwear.
“It’s great to be part of the 6.0 family, the new outerwear line is looking great and I’m excited about the coming season. I had an amazing last winter and everything feels good in early season sessions. I’m super motivated to ride.” – Peetu Piiroinen