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Questions answered by Sales and Marketing Manager Gus Cormack
What are the biggest forces shaping the changes and developments you've made to your boards?
We have seen a major increase in the number of riders stepping in to the backcountry in recent years. With this increase there is also a diversity in the types of riders who are venturing out there. This means that we have to look at a variety of board shapes to meet these rider's demands. Gone are the days of "everyone who rides a split would obviously ride a freeride board" thinking. Freestyle inspired riders are just as stoked to walk for their turns as anyone else.
To what degree are you emphasizing camber shape and core profiles in your lineup?
Product design is key to our communications. We have spent lots of R&D time dialing in designs so that the camber/rocker, shape and profiling all works together to make for a seamless ride.
Are you cooking up any new materials or construction techniques?
Constantly. We are always looking at new innovative ways to make our products, lighter, stronger, higher performing. This inevitably leads us to consider a whole range of materials and construction techniques. Our XTC Carbon construction that was launched last season is a great example of this.
What themes are you seeing for graphics?
We are strongly committed to the local Whistler art scene. Given our factory location, it's hard not to be inspired by not only the Coast Mountains but also the artwork that is in our community. This will continue to shape our graphic selection process.