PRESS RELEASE – December 2, 2013 – PROOF EYEWEAR, Boise Idaho – Charging into the 13/14 winter season we are pleased to announce a partnership with our good friends at Saga Outerwear. Saga is one of the most genuine and well respected proprietors of high-end outerwear in the industry and Proof is the leader in cutting edge sustainable eyewear. Together we were able to design and produce a limited one-time run of unique sunglasses combining next level aesthetics with unmatched attention to detail and quality.
For this limited release we are proud to offer two distinct frame colors based upon our time tested Ontario ECO (Environmentally Conscious Optics) Frame: A bold Matte Black frame with Polarized Fire Mirror Lenses and a sophisticated Brown Tortious frame featuring Polarized Grey Lenses.
As with all Proof products these limited pieces are fully sustainable and are hand made from our ECO cotton acetate that is plant based and is 100% recyclable. The collection includes a laser engraved pine wood box and micro fleece pouch, both featuring custom art. The sunglasses feature special temples with a built in metal grommet allowing the custom shoestring to secure the glasses when you're at the mountain or on the beach. To top the frame off they include special Polarized lenses for increased performance for the snow or surf.
"I am really excited to have the opportunity to team up with a leader in the snow sports industry like Saga. Saga is a company I have respected from their inception and really respect the drive and passion they have to change and innovate their industry." Tanner Dame, Proof C.O.O.
"It was a great experience to step out of the outerwear space and work with Proof on customizing a pair of sunglasses. Using the liner artwork from our Anomie jacket on the inside of the frames embodies the true essence of a collaboration- two brands coming together and creating something with its own story that is completely unique". Jordan Harper, Saga Creative Director
The special collaboration between Proof and Saga is limited to 200 units of each color way. They will be available the first week of December at www.iwantproof.com and on www.sagaouterwear.com as well as in select retailers.
Proof Eyewear, the leader in Sustainable optics got its start in a garage in Eagle, Idaho in 2010. The founders, 3 brothers, grew Proof to an internationally known brand that is loved the world over. The roots of Proof began with the founders' Grandpa Bud. He opened a small sawmill almost 60 years ago. Despite setbacks, Bud's small business was able to prosper with a lot of hard work and tenacity; he eventually grew that small sawmill into a nationally recognized company. Bud's work ethic was instilled in Proof's founders, they grew up with "sawdust in their veins" working with wood in the mill. They pride themselves on providing original products that are handcrafted from sustainable materials. Proof Eyewear continues to innovate providing a wide variety of products that aren't just environmentally friendly, but unique and original. Proof- Crafted from the Ground Up.
Saga is an innovative designer and developer of snow sports outerwear & lifestyle apparel. Founded in 2005- Saga is a word of mouth brand that lives in the realm of the ski and snowboard culture. Having roots in Montana, Oregon and Utah, Saga is inspired by the intermountain west.