London (January 11, 2013)- Coffin on Cake PR are proud to announce they have been appointed to handle all press and brand enquiries for Quiksilver and Quiksilver Woman in the UK with immediate effect.
The London based fashion, sport, and lifestyle communications agency will also be taking a lead role in supporting the global surf/lifestyle label with brand strategy and creative direction. With a focus on communicating Quiksilver's illustrious brand story, and core foundations alongside the brands globally leading products, events, and athletes.
Coffin on Cake Company Director Dean Bennett said, "We feel honoured to be working alongside one of the most influential and important surf brands within the boardsports industry. Quiksilver's roots run deeper than all others and their brand designs have influenced numerous mainstream surf fashion trends, from Quiksilver's Echo Beach era in the 70s to the 80s War Paint era , and on a personal level Quiksilver was the brand that shaped my childhood, developed my surfing rapidly and inspired my interests in fashion." Bennett continued, "A lot has changed within the boardsports industry since 1969, but what remains consistent throughout the years is Quiksilver's dedication and commitment to producing market leading products and events. What most excites us about our brief is the access we have to the real heritage the company has behind it, and the brand stories that are so relevant for today's market. We are looking forward to communicating this to a wider non-endemic and influential audience."
Quiksilver's European Communications Manager Marie-aurelie Duche said, "Coffin on Cake demonstrated a clear understanding of our brands and our challenges and opportunities within the European and global marketplace, and presented a creative communications and brand development strategy which will support our business objectives. We're really stoked to have Coffin on Cake on board and excited by this relationship and its future prospects."
Coffin on Cake PR are now booking press appointments to view the Spring/Summer '13 collections for both Quiksilver and Quiksilver Womens at their showrooms located on Redchurch Street in Shoreditch, and will be presenting Quiksilver's AW13/14 collections at their AW13 Press Day taking place in May 2013. For more information, sample requests and image call-ins contact Lauren Taverner Brown, Adam Gaworski and Gabriella Persson at Coffin on Cake PR, Tel. +44 (0)203 609 5313, and visit http://www.coffinoncake.com
ABOUT COFFIN ON CAKE PR
Coffin on Cake PR is a consumer focused Publicity Agency servicing the fashion, sports and lifestyle markets, offering strategic and fully integrated communications and marketing services that cover traditional PR, Social Media Management, Product Placement, and Creative and Digital services to assist brand development. By focusing on the core values of their brands Coffin on Cake PR increase credible brand awareness and generate consumer demand for products, enhance reputations, and enforce brand positioning. For more information, visit: http://www.coffinoncake.com and follow on Twitter @coffinoncakepr
Quiksilver is an emblematic boardsports brand, founded by a group of surfing enthusiasts in Australia in 1969. True to a unique lifestyle, Quiksilver holds passion, authenticity and innovation to be fundamental values. The brand’s identity is represented by its logo, a mountain inside a wave symbolizing its attachment to boardsports and its playgrounds, the sea and the slopes. Quiksilver products cover the whole range of sportswear, accessories and boardsports gear. Quiksilver is also intimately associated with the very best athletes and the biggest events in the history of boardsports.
ABOUT QSW (QUIKSILVER WOMAN)
Designed for young women with a coastal mindset and an independent spirit, Quiksilver is built on an understated aesthetic with its primary focus on quality fabrics, fits and finishes. Quiksilver is a tightly knit offering of "modern coastal classics with a twist"- items that belong to Quiksilver's coastal heritage, but are always fresh and modern.