Recap G-Shock & Supra: It’s About Time Premier Release


"It's About Time" 30th Anniversary Collaboration


DOVER, NEW JERSEY (May 2, 2013) - In commemoration of G-SHOCK's 30th anniversary, the esteemed watchmakers have partnered with leading independent footwear brand, SUPRA, to design their own signature timepiece and Vaider Lite high top. This exciting release is a groundbreaking collaboration that features a dynamic range of fashion forward products in celebration of G-SHOCK's rich and innovative history.

The collaboration marks the first time G-SHOCK has offered this particular watch style for customization; SUPRA designed the shock resistant watch's face with black branding on a matte black bezel with red accents. The traditional resin band was replaced with military grade Cordura that has a red underside, which is accompanied by a custom matte black metal case. Similarly, the Vaider Lite high top features corresponding colorways and two SUPRA footwear technologies: the black Satin TUF upper employs SUPRATUF abrasion resistance technology, and the sole is made from lightweight SUPRAFOAM, which provides comfort and impact protection. The all black Vaider Lite has red traction pods, custom red G-SHOCK sock liner, and the tongue features the "It's About Time" clock set to 8:13 (20:13 in military time).

"For the past 30 years, we have been committed to finding like-minded brands and SUPRA is one of them," said Shigenori Itoh, Chairman and CEO of Casio America, Inc.

"The partnership between us is a true testament to what both our brands stand for and the skate industry that we support. As one of the top skate sneakers on the market with a lifestyle connection, it was only fitting that we partner to create a dual-branded sneaker and timepiece. SUPRA's dedication to developing innovative and dynamic products that are durable and can withstand the most uncompromising situations is the perfect match for a G-SHOCK, the toughest watch on the market. We look forward to the release of our first, yet not last, tie-up launching this summer."

G-Shock & Supra release their highly anticipated, limited-edition sneaker and watch collaboration

Like all GA100 models, the GA200SPR-1A shares a magnetic resistant analog/digital time telling case, in addition to, shock and 200m water-resistant technology that is the standard for the entire line of legendary G-SHOCK watches. It also has 48-city world time telling capabilities, full auto EL backlight, 4 daily alarms + snooze, 12/24 Hr formats, as well as a flash alert and mute function.

The SUPRA G-SHOCK "It's About Time" watch will be available at G-SHOCK retailers worldwide and the G-SHOCK Flagship store in Soho, NYC on Saturday, May 11. The accompanying Vaider Lite will be available at fine retailers worldwide and on the same day.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit

Founded in 2006, SUPRA is one of the world's leading independent footwear brands. SUPRA is recognized for its groundbreaking silhouettes, unique combination of materials, and dynamic color stories. Originally born out of Southern California skateboard culture, SUPRA has remained firmly committed to its roots while also offering distinctive and compelling products to a broad, international audience that includes some of the world's most recognized celebrities, artists, and athletes. Visit