Questions answered by Republic Co-Founder Yan Dofin
What are the biggest forces shaping the changes and developments you've made to your boards?
As mentioned above, we want to keep things as simple as possible. Our goal is to design boards that are fun and easy to ride from a beginner to advanced rider. 80% of our initial line up was based on freestyle boards but we are currently looking to diversify more our offering for 2013-14.
To what degree are you emphasizing camber shape and core profiles in your lineup?
Each of our boards are designed for a specific matter. We're using reverse camber design for our all mountain freestyle board to maximize the board float and a rocker design for our jib-park board that will provide a smoother flex on tip & tail without compromising the overall snappy feel. For smoother design with a regular camber, we are using a thinner core profile with the park board to provide a better progressive flex from tip to tail. As for our Street board, we design it for total forgiveness so it can be used for a beginner or advanced rider who's looking for a second set up to only hit rails. Also something to be highlight on the design process is each of our different sizes offered per models are not simply made from scale model that have been first tested on snow. We're doing each design accordingly to each length we offer because we understand the human body height and weight is not necessarily the same ratio for a 5 foot 4 person to a 6 foot 2. We design appropriate core profile and shape for each individual size per series.
Are you cooking up any new materials or construction techniques?
We are playing here and there with some ideas, but they are still at the prototype level at the moment. Once we feel confident but also after we pass numerous steps of functionablility with those, we will release them in the official line up. This is the good part of having a factory in Quebec and it makes these things way easier rather than trying to copy/paste what's already out there. Like we previously mention, our main goal is to make boards fun to ride without trying to confuse the customer while putting substitute names on our technologies. We like to compare our company with a great homestyle restaurant…if you order a sheppard pie here, don't expect us to add some turkey and cranberry in there…you'll get an amazing steak-cream corn and mash potato with Ketchup ! That's how we roll!
What themes are you seeing for graphics?
Wildlife Baby !