Retail Profiles: Rhythm Skateshop, Watauga TX

“30 Shops In 30 Days" is our way of keeping a close eye on what's happening with retailers across the country. Over the course of a month, we'll feature a new in-depth shop profile every day. Is your shop interested in being profiled? Contact us at

Rhythm Skateshop
5725 Watauga Rd. Suite A
Watauga, TX 76148

Owner: Donny Smith
Square-feet: 1,200

Open Since: November 2007

What was your experience before opening your own shop?
I was a team manager and buyer for University Surf and Sport for two years, and a manager at Headquarters skate park for one year.

Do you have an online store?


What percentage of your inventory is dedicated to:


Men’s apparel?

Junior’s apparel?



What are your three most profitable product categories?
Shoes, decks and T-shirts

What’s been the single best-selling brand over the past six months?
Rhythm Decks and Shirts

Who are the top three sales reps that service your store, and why?

Andy Ohlin of Podium because he’s a local and he’s easy to work with, John Watkins of South Shore because he provides easy, next-day service.

What has been your overall impression of the local market?
Times are changing and I believe that those with more to lose will lose more this year than anyone. Hopefully the market will shift back to small specialty shops with more to offer like service and ease of ordering. It seems like a lot of bigger companies are starting to take small shops more seriously. Small shops don’t file bankruptcy with millions of dollars of credit with companies, plus they help keep brand integrity.

What stores are your closest competition?
Index Skate Supply and Collective Boardshop. They’re both great shops that we work with on events and contests.

What are your overall expectations for your business in the next 6-12 months?
To have at least one more store that very much resembles the current location, and to grow my footwear business, as well.

Is your shop altering the way you buy for 2009? If so, how?
Yes, I’m paying more attention to hardgood specials and price points. It’s very nice to be able to finally see margins in the hardgoods department.

Is your shop working closer with any particular brands?
We do very well with girl and Chocolate so we work closely with them and Elwood is starting to take off as well. We try to have really good relationships with all of our vendors and stay on a personal level with them.

What are some things brands are doing to work with your shop?
Constant updates on margin builders as well as suitable POP for my type of shop.