Ride Expands West Coast Rep Force

Ride has beefed up its rep coverage on the West Coast with a couple new faces and territories. Look forĀ  Jim Linnberg’s Nor Cal territory to now include the Pacific Northwest and Alaska. “Big Jim” will be getting a hand from his little brother BJ, who joins the Ride team after working the Northwest territory for K2 over the last three years. Ben Doran is also new on the Ride front and will be taking the Southern California, Arizona, and Southern Nevada regions on.

According to the release:

“With a long regional history, Ride looks forward to the Linnberg brothers taking it by storm,” said Shawn Penrod, Ride’s U.S. sales and marketing manager. “Repping in Ride’s backyard comes with an added expectation and the brotherly duo breaks it down right.”

“We like to party, and we like our snowboard brand to party, it’s a perfect match,” said Linnberg. “My brother and I are an ideal team. I am handsome and dainty, and he is a big ogre. We look forward to working with Ride and the retailers in the territory.”

New to Ride, Ben Doran is the latest authority on Ride in the Southern California, Arizona and Southern Nevada region. Doran spent the last three years hitting the pavement for Salomon Snowboards/Bonfire and has a clear understanding of the market. Snowboarding since ’88, Doran is a transplant from Breckenridge, Colo., having relocated to So Cal in 2001.

“I am amped for the opportunity to work with Ride,” said Doran. “There’s a lot of energy behind the brand. Ride’s getting it done and I see great potential for our dealers.” Look for the Linnbergs and Ben to kill it in the coming season. West Coast represent!

Rep Contact Info:
Jim Linnberg: jlinnberg@hotmail.com or Cell: 503.577.1779

Ben Doran: ridewithben@yahoo.com
Cell: 760.822.0269

About Ride Snowboards:
Founded in Redmond, Washington, in late 1992, Ride hit the market with a vision – to create a snowboard company on the basis of uncompromised fun. Today, based in Seattle, Ride continues to stay true to its original goals. Offering a full range of quality boards, boots, bindings & apparel, Ride has worked tirelessly to maintain its distinct brand identity, push the limits of product innovation, and has firmly established itself as a leader in the snowboard industry. For the latest, please visit www.ridesnowboards.com”