The Association of Surfing Professionals (ASP) International and Rip Curl have penned a nine-year sponsorship agreement that will keep the world's best surfers coming out for the Rip Curl Pro Bells Beach and the Rip Curl Pro Search event through 2018.
According to SOURCE:
"Rip Curl have been a huge supporter of core surf values since their inception and the recent signing of the nine-year license agreement for both the Rip Curl Pro Bells Beach and the Rip Curl Pro Search is further evidence of their dedication to the continued progression of high-performance surfing," Brodie Carr, ASP International CEO, said. Adding "We, at ASP International, are ecstatic about the deal and we look forward to watching Rip Curl host the world's best surfers in the years to come."
The license agreement between ASP International and Rip Curl is built on the three-by-three-by-three model, in that both the Rip Curl Pro Bells Beach and the Rip Curl Pro Search events are locked in for three years each with two renewal cycles, creating a potential of nine years worth of events.
"Rip Curl are committed to ASP World Tour surfing," said Neil Ridgway, Rip Curl Group Advertising and Marketing Chairmain. "Nine more years of pro searching suits us because the Search never ends" he continued.