Rob Perlman Returns To Winter Park As VP Of Sales And Marketing

Rob Perlman. Photo: Byron Hetzler/Sky-Hi Daily News

Rob Perlman. Photo: Byron Hetzler/Sky-Hi Daily News

Long time industry veteran Rob Perlman has been transferred by Intrawest from Steamboat to Winter Park, where he will hold down the position of VP of sales and marketing. Perlman’s career in the industry actually began in Winter Park’s PR department followed by positions at Vail and Mammoth before serving as CEO of Colorado Ski Country USA for six years. Perlman took the job of VP of sales and marketing at Steamboat one year ago.

According to an article in Sky-Hi Daily News:

He was in Steamboat exactly a year when Diamond announced a staff shuffle that would former VP of Sales, Andy Wirth, back to Steamboat in Perlman’s role and move Perlman to Winter Park as the Vice President of Sales and Marketing.

At the time, Diamond told the Steamboat Pilot & Today that the staff changes were an example of a broader shift in Intrawest’s marketing organization, headquartered in Vancouver, B.C.

"One of the goals is to become more de-centralized," Diamond said. "We’ve been moving in this direction for well over a year."

Wirth credited Perlman with doing a "phenomenal" job marketing Steamboat in a recessionary economy that brought what Wirth called "the single most challenging season I can recall."

Perlman said the move came as "a little bit of a surprise. But they understand my passion for the industry and my knowledge of Winter Park.

"In some ways, there’s more opportunity here than at any other resort with the development of the Village (at the base of the resort).

"Winter Park lagged behind others in the cycle of improvements, but its brand as Colorado’s Favorite is strong."