What are the biggest forces shaping the changes and developments you've made to your boards?
Consumer needs. Snowboards are now like cars... each is designed for a specific type of rider. We are crafting every single board in our line to match a riding personality on the market.
To what degree are you emphasizing camber shape and core profiles in your lineup?
Rossignol Snowboards is a tech-driven company, so board shapes and cores have always been a focal point of ours. Not only do we care about our camber and core stories, but we are also pay special attention to sidecuts, laminates, and base and edge profiles.
Are you cooking up any new materials or construction techniques?
Absolutely! We have two new base technologies and a sidecut story coming out.
Jib Roller is featured on our brand new Rocknrolla Amptek deck. It has an 80% flat base with 20% raised edges from tip-to-tail. The board's core is milled 3cm inward along the running length, raising the edges 1.5mm from the ground at a 3° tilt to deliver no-catch edge control, smoother edge-to-edge transitions and grip when you want it, never when you don't.
Tip Roller is featured on our brand new XV Magtek (Xavier De Le Rue pro model). We're milling the core along the edges just past the tip and tail kicks to remove dead weight and shift pressure toward the bindings for increased stability and float, and a shorter, lighter, more nimble feel in powder. Think about a boat gliding over water - water is passing underneath the hull as well as both sides making the boat more buoyant and stable. The same thing happens with the XV Magtek - it stay atop pow and provides extra stability.
RadCut is reverse sidecut at the tip and tail kicks with a traditional sidecut throughout the rest of the board. This lets any rider at any ability level have unlimited turn variations and easier edge-to-edge transitions. You can ride this technology on our Rocknrolla Amptek, Templar Magtek and Frenemy Magtek.
What themes are you seeing for graphics?
Graphic "depth" and treatments are really starting to shine. Some companies are printing on unique materials while others are utilizing core prints, sub-topsheet prints, over prints, etc. Rossignol Snowboards, in particular uses a number of treatments that bring the graphic to life. It looks just as great up close as it does from far away.