PRESS RELEASE – Rusty has partnered with the Keep A Breast Foundation to create an exclusive apparel collection through the month of October with the tagline: “Boobies are So R.AD” which comes from Rusty’s R.AD line and Keep A Breast’s “I love Boobies” campaign.
The collection is available at Pac Sun, Tilly’s and other retailers across the country. The collection features men’s and junior’s TShirts as well as an MP3 compatible fleece.
For every piece of the collection that is sold, Rusty has donated $1 to the organization, which advocates for breast cancer awareness and education programs.
“We wanted to do this collection to help Keep A Breast expand their mission of educating young people about breast cancer, early detection and awareness,” said Charlie Setzler, President of Rusty North America. “Everyone at Rusty supports Keep A Breast, so we decided to lend our apparel and marketing efforts to help them reach the important youth audience.”
The campaign also features a unique Twitter competition, where fans, using the #boobiesaresorad handle, explain why they love boobies. The best responses, written or in video form, will win ‘Boobies are So R.AD’ merchandise. The art for the Junior’s styles was created by Rusty ambassador and athlete, Karlee Mackie. All of the Junior’s styles will be accompanied with a separate hangtag featuring a bio about Karlee and her endeavors.