Sanuk Appoints Holysport Ltd. As Distributor In France & UK

Sanuk Appoints Holysport Ltd. As Distributor in France & UK

Sanuk appointed Holysport Ltd. as its distributor in Benelux, France and the UK. Based in Cornwall, UK, Holysport will exclusively distribute the brand in these key European markets starting in Spring 2015. Other European markets will continue with their current distribution set up.

To support going live in these markets, Holysport have appointed a sales team managed from its head office by its European Sales Manager, Liam O’Shea. The team will include sales reps and agents in the regions as well as collaborating with Stairss Distribution ( in Benelux.

“Holysport are home to some of the world’s finest board sport and lifestyle brands,” said Liam O’Shea. “Sanuk has built a strong foundation in Europe and we’re really excited to partner with them to grow the business in key markets. We live and breathe the sports we represent and are passionate about supporting Sanuk’s next chapter of growth,” O’Shea added.

Sanuk’s Senior International Manager James Petrie added, “over the past 2 years our continued growth in US and internationally has helped set the stage for accelerated growth in the Western European market. The crew at Holysport has a great track record of brand building across Europe. We are thrilled to partner with them and leverage their substantial resources to grow Sanuk in the region.”

About Sanuk

Twice recognized at the SIMA Image Awards as the 2007 and 2010 Footwear Product of the Year, Sanuk makes creatively inspired and distinctively designed footwear. Taking its name from the Thai word for fun, the brand is best known for its signature style the Sidewalk Surfers, with patented tab construction, and inventive foot beds, such as its Yoga Mat and Beer Cozy sandals for men and women. Founded by Southern California native and surfer Jeff Kelley, Sanuk sponsors a spectrum of premier brand ambassadors, including surfer/musician Donavon Frankenreiter surfers Malia Manuel and Dave Rastovich and rock climbers Chris Sharma and Sierra Blaire-Coyle. Since being acquired by Deckers Brands in 2011, Sanuk has opened three company-owned stores and its products are now distributed in nearly 70 countries worldwide. Smile…Pass It On! For more information on Sanuk, please visit

About Deckers Brands

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, I HEART UGG®, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 126 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit


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