Sanük Founder Jeff Kelley On How The Brand Got Its Start

Sanük Founder Jeff Kelley On How The Brand Got Its Start

In an exclusive interview with photojournalist Steve Sherman, Sanük Founder Jeff Kelley takes you through the brand’s humble beginnings on a tour of his San Diego home base, where the footwear company got its start inside a tiny shed in Kelley’s backyard.  Kelley, a California native, reflects on Sanük’s early years, and explains what it was like to grow into a globally distributed company, and which particular sandal was the catalyst behind the brand’s take off. You can follow Jeff Kelley on Instagram @sayheyjk

The video is part of a series titled "Space 2 Play," which was created by Sanük to highlight the fun parts of life.” It's where you find your passion, your smiles, your laughter, and your personal escape. This documentary series aims to capture these moments and provide a smile-inducing sneak peek into the lives of Sanuk's athletes and ambassadors.”  The next episode will feature Dave "Rasta" Rastovich, and  premieres Thursday, April 17th.

Sanük Founder Jeff Kelley. Photo: Steve Sherman

Jeff Kelley. Photo: Steve Sherman