Sanuk Wins Apparel Magazine Innovation of the Year Award

sanuk_sidewalk_surfers_donny.jpgOFFICIAL PRESS RELEASE – And they said lightning never strikes twice?  Once again, Irvine based Sanuk has been awarded one of the Fashion Industry's most prestigious honors, the "Innovation of The Year" award by trade publication Apparel Magazine.

"In this first-ever "Innovator" edition, Sanuk is being recognized for being one of the truly innovative organizations in the industry.  Michael Cole, Associate Editor, said. “One that has demonstrated excellence through product design and launch, IT-related implementation and other outstanding business strategies that have been recently executed."

The independently owned Sanuk is credited with creating an entirely new category in casual footwear called Sidewalk Surfers.  Also known as the "Not A Shoes," Sidewalk Surfers are actually sandals that have a shoe upper attached to them. The result is an addictively comfortable “shoe” that has grown beyond the company’s surf roots and has become a celebrity fashion item.  Brad Pitt, Zach Effron,  Shia LeBouf, and Johnny Rotten, among others have been spotted wearing the “shoes.”

Sanuk President John Vance commented, "We are very pleased with the broad acceptance of our brand.  This award is humbling but important vindication that what we have created is truly ground breaking."

Founder Jeff Kelley explains, "Our dealer network is wild!  It runs the gamut from Barneys in New York to Fred Segal's in LA.  Just about every Surf Shop in America as well as standout Outdoor accounts such as REI and Eastern Mountain Sports."

The company has had triple digit growth since the SIDEWALK SURFERS were first released a little over two years ago.  In many cases, Sanuk is now the #1 selling brand within its classification.

Available in men's, women's and kid's styles, SIDEWALK SURFERS typically run $48 for women and $55 for men.

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