Seirus Innovation Names New Snow Sports VP of Sales

Press Release: Poway, CA – Seirus Innovation has named sporting goods industry veteran Joe Urzetta as its new Vice President of Sales  for its Snow Sports Division. Urzetta will be responsible for all aspects of Seirus snow sport sales, including all Seirus cold-weather essentials.    

Urzetta has extensive experience in the sporting goods industry, including nearly a decade as a sporting goods sales rep, followed by over 15 years in senior positions with Nike and Callaway, where he  was Senior Vice President of Americas. Urzetta holds a B.S. in Business Administration from St. John Fisher College in Pittsford, NY. He resides with his family in Carlsbad, CA.

“Joe brings to Seirus incredible experience earned working both at and with some of the most respected names in sporting goods,” said Seirus Co-founder and Co-president, Joe Edwards. “We look forward to Joe leading Seirus’ snow sports sales team.”

About Seirus Innovation: Seirus can be counted on for products and technologies designed to enhance the comfort of active outdoor enthusiasts in any condition summer and winter can dish out. For over 30 years the team at Seirus has focused on innovation to develop and deliver cutting-edge technologies and products that have proven to be groundbreaking. Seirus sustains its success by remaining innovative and using the best materials and workmanship.  Collectively, Seirus cofounders Joe Edwards and Mike Carey, along with their team, have invented many iconic snow sports products that are perennially ranked among the "Top-10" best selling items in multiple categories, including the world's most popular snow sports facemask, the "Neofleece Combo Scarf." Seirus has been granted 19 patents, including 12 current. It has 2 patents pending. It has over 300 products covering five outdoor-gear categories: gloves, liners, masques and clavas, hats and Quick Clavas, and essential equipment. Seirus products are easily purchased online and at retail shops across America. See "Where to Buy" at