Scotts Valley, CA , April 1, 2009- METALLICA… Do we really need to explain why this partnership is so special? No, but in case you have been living under a rock for the past 27 years here it is…
Metallica was formed in 1981 by Lars Ulrich and James Hetfield and today also includes Kirk Hammett and Robert Trujillo. Metallica is the biggest selling heavy metal band in the world and is the fifth highest selling music artist in history, with over 50,000,000 albums sold in the U.S. alone. In total, the band has released 9 albums, 3 live albums, as well as a multitude of singles, music videos, and has had five consecutive albums hit number one on the Billboard 200 charts – all of which has led to the band winning seven Grammy Awards.
Sessions' connection to music has been growing ever since owner, Joel Gomez, first opened the shop doors. Today we see this connection as an essential influence on our brand. Our affiliation with Metallica stems from Joel's relationship with Mark Reiter, from QPrime Management, and James Hetfield, who's similar interests in skateboarding and snowboarding led them on a snowboard trip to Squaw Valley USA in Lake Tahoe, CA in 1997.
This jacket shows our true dedication to our roots, while still looking towards the future. This special jacket comes equipped with a two speakers found in the hood, an amp, and a custom control panel on the sleeve. Experience what the slopes can bring, with a jacket made for the elements and equipped with a speaker/amp system from Skullcandy, which includes musically inspired designs from the most popular heavy metal band of all time.
To see Sessions M4 Metallica Jacket video visit:
This jacket will be availble August 2009.
Sessions was found in 1983 and today is a leading snowboard and action sports company that designs, merchandises, sources, and distributes high performance snowboard apparel and accessories for the core, youth-driven sports segment. Sessions was the first snowboarding company to incorporate Gore-Tex fabrics and Recco avalanche reflectors into their products. Today, Sessions has placed itself at the cutting edge of the music, snowboard, and skateboard culture. Sessions is one of the last remaining independently owned brands.
More about Sessions at www.sessions.com