OFFICIAL PRESS RELEASE July 7, 2008 – Target today announces that the Shaun White for Target collection will hit Target stores nationwide on July 27, 2008. Featuring a full range of apparel including denim, shorts, woven tops, hooded sweatshirts and graphic tees, Shaun White for Target is affordable fashion for young men and boys.
Described by Shaun as "clothes my friends can wear" the Shaun White for Target collection was designed by Shaun in collaboration with his brother Jesse to reflect their love for skateboarding, music, art, and travel.
"Target is a great company that has been supporting me for almost six years. Having the opportunity to create an original line with them is a natural progression of our relationship and something that I was extremely stoked to do. The fact that I was able to work with my brother just made it even sweeter," said Shaun.
Shaun's brother and design partner Jesse had this to say, "Shaun and I have worked on projects together ranging from snowboards to skate shoes and were extremely excited to have the chance to create apparel together. Target was amazing to work with and supported our vision every step of the way. We love the way the line turned out."
Trish Adams, senior vice president, Target, added, "The Shaun White for Target collection brings our guests a fresh perspective on casual apparel for young men and boys. Its creative fusion of design and function demonstrates that cool doesn't have to be costly."
The Shaun White for Target collection will be available for just 90 days at all Target locations and online at www.target.com. Prices range from $9.99 for boy's graphic tees to $29.99 for young men's skinny-fit denim jeans.
Additional information and product samples are available by contacting one of the above representatives.
Minneapolis-based Target serves guests at 1,613 stores in 47 states nationwide by delivering today's best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE:TGT) gives more than $3 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.