Shred Optics and Slytech Protection Appoint New Italian Distributor – DSB Bonandrini


Shred Optics and Slytech Protection continue their upward momentum with the addition of DSB Bonandrini to their team

Venice, Italy (17 August, 2016)— Continuing their unbelievable momentum within the bike/dirt community Shred Optics and Slytech Protection are thrilled to announce a new Italian distribution partner for the mountain bike market, DSB Bonandrini.

"We are so happy to have found such a passionate, core, and strong distribution partner," said Co-founder and CEO Carlo Salmini. "Partnerships like we have begun with DSB and owner/CEO Davide Bonandrini, are exactly what we look for in order to bring the technology and innovation of Shred and Slytech brands to a leading position in the international bike market."

Co-founder and Chairman, Ted Ligety, shared, "DSB will bring our brands to the next level in Italy as we continue to actively search innovative and committed distribution partners across the globe."

Shred Optics focuses on making the products of their dreams, at the intersection of style and performance while Slytech Protection manufactures the best technical protection rooted in innovation. They are reaping the benefits of their passion for the bike world mixed with their knowhow from a decade in developing truly innovative snow sports products designed to protect against 130 km/h tumbles.. "We couldn't be happier to be able to add Shred and Slytech to our portfolio of brands. The technology is incredible and on point, and the team has such a young, passionate and unconventional approach. I see incredible growth potential and I look forward to this incredible opportunity," said Davide Bonandrini – Owner and CEO of DSB.

Jörg Ruedl, Head of International Trade commented, "DSB is a perfect match for Shred and Slytech as we continue to set the bar for innovative products and business practices. DSB has established deep roots in the endemic bike industry and Davide has a vast network of those committed to high performance products and the progression of biking."

Having successfully established brands such as Santa Cruz, Rocky Mountain, Raceface, and Hope DSB has the outstanding network and reach that will allow the delivery of Shred and Slytech's high performance products to a key mountain bike market such as Italy.

For questions, inquiries, and sales/distribution opportunities, please contact:
Jörg Ruedl

Anomaly Action Sports designs, markets and distributes eyewear and protection brands SHRED and SLYTECH. Through these two brands, Anomaly Action Sport is able to bring the action sports industry a new wave of creativity and skills, leading to a multitude of industry-breakthroughs in engineering and product design. With focus on athletes, experience and forward thinking, it provides an unconventional approach to product development and business strategy as well as unparalleled dedication to safety and advanced technology. Through SHRED and SLYTECH, Anomaly Action Sport is able to showcase products and leadership in performance, quality and style. Both SHRED and SLYTECH are sold and distributed in approximately 40 countries worldwide. To learn more, visit, or join us at or on twitter @shredoptics and @slytechprotect, and on Instagram @shredoptics and @slytechprotect.

From the core, innovatively engineered, built for athletes' unbound pursuit of fun.

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