SIA Announces 2010 Regional Rep Of The Year Winners

SIA Eastern Lakes Rep of the Year Tim Parker

SIA Eastern Lakes Rep of the Year Tim Parker

SIA revealed its fifth annual U.S. SnowSports Regional Rep of the Year winners today, recognizing sales representatives nationwide in the snow sports industry for their success in working with retailers to increase sales. The awards are broken down into seven regions and retailers were asked to vote for the rep they feel is most deserving out of nearly 800 entries this year.

The 2010 Rep of the Year Awards will be given out during the 2011 SIA Snow Show in Denver, CO, at the Annual Awards Ceremony on Friday, Jan. 28 at 6pm in the CSCUSA Central Food Court & Lounge located on the Show floor. Each winner will receive an award to recognize their commitment to the industry, as well as a one year SIA Rep Membership and $150 American Express Gift Card. The 2010 winners are:

Northeast (ME/ VT/ NH/ MA/ RI/ CT)
Rob McLennand
Ride Snowboards, POW Gloves, CiLLA

Atlantic (NY/ PA/ NJ/ DE/ MD)
John Esterbrook
Atomic — Alpine, Nordic & Snowboard; Hestra Gloves, Sun Valley Ski Tools, Carrera Helmets & Goggles

Eastern Lakes (MI/ OH/ IN)
Tim Parker*
Rossignol — Alpine, Nordic, Snowboard & Apparel; Montana Sport North America, Inno Advanced Car Racks

South (WV/ VA/ KY/ TN/ NC/ SC/ GA/ AL/ MS/ FL/ AR/ LA)
Brad Decker
Nordica, Tecnica, Blizzard, Helly Hansen, Never Summer Industries

Midwest (ND/ MN/ WI/ SD/ IA/ IL/ NE/ MO/ KS/ OK)
Tom Blair*
Atomic, Descente, Ripzone, Leki, Neve, Zero, Extreme Optiks, Zeal Goggles

Rockies (WY/ UT/ CO/ NM/ TX)
Danny Barone
Smith Optics, Suncloud Polarized Optics

Northwest (WA/ OR/ ID/ MT/ AK)
Mike Walker
Giro, Under Armour Mountain Products, Easton Bell Sports Cycling, LOOK Cycle USA, Bamboo Bottle

Northern CA
Tom Newhard
Wigwam Mills, Inc., Smith Optics, Olukai, Terramar Sports, Sunbelt, Global Surf Industries

West (Southern CA/NV/ AZ/ HI)
Mike Day*
Scott Sports

Voting for the regional rep award began in August with surveys sent out to nearly 10,000 U.S. retailers. Nomination criteria focused on five main components including relationships with retail shops, communication with retailers, proactively helping stores manage inventory, conducting shop clinics and timely response to retail shops’ calls and emails.

Click here to read more about the winners.

The SIA U.S. SnowSports Regional Rep of the Year award is part of the overall awards program that SIA has continued to build over the past several years. Other awards in the program include: the Canadian Regional SnowSports Rep of the Year, U.S. SnowSports Regional Retailer of the Year, Canadian Regional Retailer of the Year and Supplier of the Year awards.

For more information, visit

*Acknowledged in 2009 with a SIA U.S. SnowSports Regional Rep of the Year award for their respective territories.