SIA Enlists Jean-Marc Blais For Canadian Snow Sports Relations

WASHINGTON, DC (December 21, 2012) – In light of Canada's National Snow Industries Association (NSIA) recent announcement of ceasing operations and closing down its Montreal-based trade show, SnowSports Industries America (SIA) announced today they will be using the consulting services of Jean-Marc Blais as the organization's "ambassador" to the Canadian snow sports community.

Blais will focus his efforts on communicating and collaborating with the Canadian snow sports industry and facilitating next steps with SIA.Jean-Marc will begin by reaching out to Canadian industry members and collecting feedback to help SIA understand their current needs and opinions. Results from this polling will be presented at the SIA Snow Show in Denver (January 31- February 3, 2013) and used as a guide for future collaborations with SIA.

Jean-Marc began his career in snow sports in 1979 as a ski club operator in Québec and continued on as a ski school director and PSIA Level 4 ski instructor, CEO of Skier International Tour Company, Publisher of Ski Press Media & Ski Press World Daily News, Publisher of the SIA Show Daily and CEO of Mag-e digital magazines.

"This is a wonderful opportunity and I'm looking forward to assisting the Canadian market get the most out of both the Snow Show and all the benefits available through SIA," commented Blais. Jean-Marc will begin his work with SIA immediately; reaching out to the Canadian retailers, manufacturers, sales reps, and media regarding events scheduled for the upcoming SIA Snow Show.

For more information on SIA's Canadian Programs, please contact Jean-Marc Blais at: or 514-993-3121.