SIA Reports Snow Sports Sales Booming

In a besieged economy, the snow sports market is booming with $2.35 billion in sales – an increase of more than 13 percent over the same period last season.

"The subprime mortgage crisis, the falling value of the dollar, increasing prices for consumer goods, and the high price of petroleum have hit the economy very hard but when the snow is good nothing will keep people off the slopes," Kelly Davis, Director of Research for SnowSports Industries America (SIA), said, in a press release issued Tuesday, March 11 by the not-for-profit organization.

SnowSports Industries America is a trade group that represents manufacturers and distributors of snow sports products, and the company isn’t alone in its findings for this season. So far, all snow sports sales channels are reporting growth in unit and dollar sales, according to the release. Specialty shops already have sold $460 million in equipment, $10 million more than sales for equipment at the same time last season. Internet sales experienced dramatic growth with increases through January exceeding 43 percent in units and 48 percent in dollars. Even in the chain stores, where overall sporting goods sales are down significantly, sales of snow sports goods are far from slouching, according to SIA’s report, which is compiled by Leisure Trends Group.

Some of the specific high-selling trends this season include women’s specific equipment, apparel and accessories – which reached $675 million at the end of January, surpassing last season’s total by $85 million, according to the release. Also of significant mention were helmets (sales up by 12 percent), goggles and the biggest leader in the pack was apparel sales, up by 21 percent, according to the report.

For more information about snow sports and trends, check out Transworld SNOWboarding or visit SIA’s official site HERE.