SIA To Hit Colorado With Snow Show And On-Snow Demo

MCLEAN, Va. (Sept. 23, 2010) – From  January 27-30, 2011, the snow sports industry will take over downtown Denver to  celebrate their passion for all things snow. The 2011 SIA Snow Show <>  will once  again celebrate the industry and deliver the hottest snow sports trends,  innovations, educational seminars, product presentations, personalities,  events, concerts, meetings, and parties. Attendees conduct business that can  only happen at the Show – viewing full color-lines and major trends for winter  2011.12, meeting with key principals, and networking with industry leaders  face-to-face.

“I see the SIA Snow Show as a gathering of the tribe. It’s  a place to run into tons of friends, old and new, see all the latest gear,  explore new lines, and formulate our plan for the next snow year,” said Benny Pellegrino, owner of Milosport in Orem,  UT.

After  last year’s successful inaugural On-Snow Demo, the Show will again be followed  by the On-Snow  Demo and Ski-Ride Fest <> , on January 31 and February 1, at Winter Park Resort  and Devil’s Thumb Ranch. The international two-day event will again be filled  with demos, parties, races, demos, and catching up with industry friends. The  Demo will be held in conjunction with the WWSRA (Western Winter Sports  Representatives Association) Rocky Mountain Demo, which has extensive experience  in hosting on-snow demos for reps and retailers in the active sports industry. New  this year, WWSRA will be adding an extra day to the demo, February 2, to  further accommodate the reps and retailers in the Rocky Mountain Region. SIA is  also working with CCSAA (Cross Country Ski Areas Association) for the Nordic  portion of the demo.

The Snow Show and Demo are produced by SnowSports  Industries America (SIA), a not-for-profit, member-owned trade association,  whereby competing on-snow product suppliers, retailers and sales reps magnify  their power, by working together, for the development of the on-snow sports  industry.

“Our  first year in Denver was such a great experience for everyone in the industry –  we’re really excited to be implementing our plans for the 2011 Snow Show,” said  David Ingemie, SIA President. “There’s going to be some new events plus a few  surprises we’ll be announcing in the upcoming months,” added Ingemie.

Registration and hotel reservations are now open  for the 2011 Snow Show and On-Snow Demo/Ski-Ride Fest. Making early travel  plans to attend the Snow Show has many advantages including avoiding long  registration lines, receiving a badge prior to the Show plus discounts on  lodging and airfare.

A  variety of Denver properties are currently offering “Early Bird Rates” that  expire on September 30 or until the discounted rooms are filled (whichever  happens first). Reservations can be  made online at < .

On-Snow  Demo/Ski-Ride Fest properties and rates are now available. Book  here <> . Booking rooms early is recommended as block rates will increase  in November and Winter Park sold out quickly for last year’s On-Snow Demo.

United  Airlines is also offering a special SIA discount. All details are here <> . To receive the SIA discount, you can either book directly with United or  through your own travel company.

Major events/dates for the 2011 SIA  Snow Show (more to come):

USSA Big Air Ski Exhibition Jan 25 Downtown Denver
LG FIS Big Air Snowboard Competition  Jan 26 Downtown Denver
SIA Snow Show <>  Jan 27, 28, 29 9A-6P
Jan 30 9A-1P
Colorado Convention Center in Denver, CO
Snow Trends & Style Event <>  Jan 27 Doors open @ 6:30P
On-Snow Demo/Ski-Ride Fest <>      Jan 31, Feb 1 10A-4P
WWSRA Rocky Mountain Demo             Feb 2 10A-4P
Winter Park Resort and Devil’s Thumb  Ranch

To register for the 2011 SIA Snow Show and for more  information and updates, visit