Sierra-at-Tahoe Resort, Waste Connections Partner To Reduce Waste

OFFICIAL PRESS RELEASE – Just in time for the upcoming Earth Day, Northern California residents can turn old VCRs, video recorders, cameras, cell phones, computers and other electronic waste into a day on the slopes at Sierra-at-Tahoe Resort by taking advantage of one of the upcoming collection events in Sacramento and the Bay Area.

The e-waste is collected by Waste Connections and then turned over to PRIDE Industries for disassembly, recycling and proper disposal. PRIDE Industries employs more than 1,500 people with disabilities in the greater Sacramento region. California state law requires residents to properly dispose of their electronic waste. These events make it easy for Northern California residents to do so, taking the worry out of responsibly disassembling electronic waste to resell, recycle or reuse the component parts. Tax deductible receipts will be provided for all donations.


The first 1,000 residents who turn in their electronic waste at each of the following events/locations will receive a $30 discount on a 2008-2009 Double Whammy® season pass. The discount is valid for Adult and Young Adult passes purchased between May 1 and September 30, 2008. The Double Whammy season pass gives skiers and riders access to more than 4,000 acres of terrain at Sierra-at-Tahoe Resort and Northstar-at-Tahoe® Resort in Lake Tahoe .

"The three-way partnership between Waste Connections, PRIDE Industries and Sierra-at-Tahoe Resort offers Northern Californians a great benefit in that they can get rid of all the useless electronics sitting around the house, feel good that they aren't putting more waste into a landfill, and come up and enjoy time on the slopes. It's a win-win for the people and the environment," said John Rice, General Manager of Sierra-at-Tahoe Resort.
Electronic waste may be dropped off from 9:00 a.m. to 2:30 p.m. at the following events:

May 3, 2008 – two locations
* Wal-Mart – 900 Pleasant Grove, Roseville , CA
* PRIDE Industries – 13080 Earhart Drive , Sacramento CA

May 31, 2008 – two locations
* Campbell United Church of Christ – 400 West Campbell Ave. Campbell , CA
* Los Gatos United Methodist Church – 111 Church St. Los Gatos , CA

Sierra-at-Tahoe Resort is anticipating staying open, weather and conditions permitting, through mid to late April – perfect for Northern California residents who want to enjoy Earth Day in the mountains!

Sacramento area residents can turn in their e-waste at the following locations to receive a $14 discount on a daily lift ticket valid through the rest of the 2007-2008 season.

Ongoing collections at Snowline Hospice Thrift Store Locations:

* 3550 Carson Road , Camino , CA (530.647.2703)
* 455 Placerville Drive , Placerville , CA (530.621.1802)
* 3300 Coach Lane , Cameron Park, CA (530.676.8708)
* 616 E. Bidwell Street, Folsom, CA (916.984.5853)

Ongoing collections will also take place at Waste Connections (530.295.2816):

* 580 Truck Street , Placerville , CA
* Bel Air Center , 3510 Palmer, Cameron Park
* 4421 Latrobe Road , El Dorado Hills
* 4100 Thorowita Way , Placerville

Sierra-at-TahoeResort: Part of the Solution
Known for its wind-protected slopes, incredible tree skiing, family programs and parks and pipes that are among the best in the nation, Sierra Resort is committed to being part of the solution to environmental conservation. Environmentally responsible operations that include parking spots reserved for guests driving hybrid vehicles and the use of eco-friendly cleaning products resort-wide let our guests know that we care about the land around us as much as they do. We have also partnered with the Bonneville Environmental Foundation and the National Forest Foundation to offer our guests a convenient way to offset their greenhouse gas emissions.

The closest major resort to Sacramento , Sierra-at-Tahoe Resort is located just 12 miles west of Lake Tahoe and receives an annual average of 480 inches of snowfall. For more information, visit or call 530.659.7453.