SIMA Announces New Officers and Board of Directors

about.jpgOFFICIAL PRESS RELEASE – ALISO VIEJO, Calif. (May 1, 2008) – The Surf Industry Manufacturers Association (SIMA) announces the newly elected and appointed Board Members for 2008. Elections are held each year, with half of the SIMA Board of Directors and Advisory Board positions open for election/appointment from year to year. The terms of the newly elected and appointed positions run from April 2008 through April 2010.

Chad DiNenna, Co-Founder and Director of Marketing for Nixon, has been elected as Vice President of SIMA. Former Vice President, Paul Naude, CEO of Billabong USA, moved to the Senior Advisory Board and will continue to be influential in SIMA as the Chairman of the SIMA Environmental Fund and by remaining active in other committees. Greg Macias, Vice President of Marketing for Quiksilver, continues to serve on the SIMA Board of Directors and has been elected as the Secretary of SIMA. Joel Cooper, CEO of Lost International, was elected to continue his position as SIMA Treasurer, and Dick Baker will now serve as Chairman Emeritus.

"It's an honor to have been selected for this role," said Chad DiNenna on being elected as SIMA Vice President. "Our industry is made up of so many talented individuals. I still have a lot to learn, and through this learning I am confident I can bring relevant material to the SIMA table that reflects the needs and wants of the industry."

There are three new faces in the overall SIMA line up. Mark Price, President of Firewire Surfboards, will begin with SIMA as an elected member of the Board of Directors. Jesse Faen, CEO of Insight, and Mark Tinkess, Executive Vice President of Von Zipper, will join SIMA for the first time as members of the Advisory Board.

"I've watched SIMA go from strength to strength and it is a force within the industry, initiating and influencing a wide range of issues," said Mark Price on being elected to the Board of Directors. "I'm excited about the opportunity to play a role in SIMA's ongoing success."

Other moves include Bruce Beach, Co-President and CEO of Electric, and Candy Harris, Billabong USA's Women's Brand Director, transitioning from the SIMA Advisory Board to elected positions on the SIMA Board of Directors.

"Nominating new officers, directors, and advisory board members with fresh blood and an unbiased dedication to the surf industry were top priorities for the Board of Directors and SIMA Nominating Committee," said SIMA Executive Director, Sean Smith. "Regarding the new SIMA officers, Chad and Greg will bring great new perspectives and Dick and Joel will be able to use their seasoned experience to mentor them into their new roles – creating the perfect balance."

SIMA's Board of Directors and Nominating Committee elect and appoint candidates based on their individual commitment to devote time to serving on committees, attending the monthly meetings, and overall contribution – as opposed to the company they work for. Members of the Board of Directors and Advisory Boards must belong to a regular SIMA member company and be able to put aside the interests of their own company to do what is best for the surf industry and SIMA. With that in mind, members of SIMA's Board of Directors and Advisory Boards represent a well-balanced array of companies and product categories, from footwear manufacturers to board builders.

Following the 2008 election, the efforts of SIMA are guided by a 13-member Board of Directors. The Board of Directors has appointed seven non-voting Senior Advisory Board members and 17 non-voting Advisory Board members.

For media inquiries and a complete list of the Board of Directors and Advisory Boards, please contact Mandy Johnson at or 949.366.1164 x7.

The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 18 years, SIMA's Environmental Fund has raised more than $4 million for environmental groups seeking to protect the world's oceans, beaches and waves.