Skullcandy today announced that Spotify, the popular music-streaming service, will be integrated across its digital landscape to serve up Supreme Sound to the masses.
Park City, Utah, August 22, 2012 – With unrivaled audio performance along with a stylish aesthetic that extends well beyond the consumer electronics category, Skullcandy represents a unique new territory and perfect synergy for Spotify.
Spotify—which will be completely integrated on both Skullcandy.com and the brand's Facebook page—will offer fans and music-lovers a fun, interactive and seamless way to share their unique Supreme Sound music experience. It will feature exclusive, insider access to the playlists of some of the biggest athletes, artists and ambassadors on the Skullcandy roster.
Whether it's Eric Koston's latest skate playlist, Kevin Durant's pre-game tracks, Krewella's tour bus favorites or the Supermodel Crew's photo shoot mix, Spotify's integrated platform gives Skullcandy customers an interactive, all-access pass to the Skullcandy Crew's music as they listen to it.
"We are big fans of Spotify, and we're very excited to have their technology integrated on our digital platforms," said Nate Morley, VP Marketing and Creative at Skullcandy. "The Spotify Supreme Sound experience will allow our fans to directly connect with our athletes and ambassadors through the music they listen to."
"We're excited about teaming up with Skullcandy to create an integrated Spotify sound experience with their brand ambassadors and athletes," said Spotify Chief Marketing Officer Jeff Levick. "Skullcandy's unmatched brand authenticity is a great compliment for Spotify and we're happy to be able to connect with their consumers and activate in their channels through this partnership."