SMASH Hosts Q&A With GSI’s Mark Kelly


New York based surf production company, SMASH is hosting an evening with Global Surf Industries (GSI) Managing Director Mark Kelly on Friday, March 20 at 8 p.m. at the Tribeca Grand Hotel's Grand Screening Room in New York, NY.

As part of its The Surfers Studio, a "series of in-depth conversations documenting the lives, careers and contributions of surfers who have made an impact on surf culture and the surf community,” Kelly will take the stage to discuss surfboard design, the industry, and the history of GSI, the world’s largest distributor of surfboards.

The press release states:

Mark Kelly has helped revolutionize how surfboards are built and sold. After decades of a cottage industry-style operation, Mark Kelly saw a different way of supplying surfboards to the international surfing market. In 2002 Kel's passion for surfing led him to create Global Surf Industries, which is now the world's largest distributor of surfboards. Today, GSI has a portfolio of 13 brands, each catering to a particular type of surfer with a specific level of surfing ability and sells boards in 57 countries around the world. Based in Manly on the Northern Beaches of Sydney in Australia, Kel spends 15 – 25 weeks a year traveling the world surfing and doing business.

Mark Kelly's production method is considered controversial by some and applauded by others. In the second session in a series on the topic of surfboard design and production, The Surfers Studio aims to have a smart and informing discussion about where the surfboard business has been and where it's going.

The Surfers Studio: An Evening with Mark Kelly will take place at The Grand Screen at the Tribeca Grand Hotel. 2 Avenue of the Americas, New York, NY 10013

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