Questions answered by Chief Creative Officer Joe Fontaine
What are the biggest forces shaping the changes and developments you've made to your boards?
Team experimentation! Our team has a lot of input into the shapes and designs of our boards and we have worked closely with them to improve upon the already strong lineup of boards we offer. Faster, stronger, more pop, pointy blunts, and awesym sidecuts!
To what degree are you emphasizing camber shape and core profiles in your lineup?
Camber shape is still an important factor in our lineup and we put what we feel is an appropriate emphasis on it. Smokin now offers 5 different cambers, and while we all have daily favorites there is a correct shape for every condition and rider. Camber is becoming just as diverse and variable as sidecut, and tweaking and varying the design makes for unique shapes that are fun to ride! As for core profiling, we focus less on milling away at our cores and more on custom tuning our composite layups to achieve desired flex and strength. By doing so we achieve better strength and have more control over the flex and board feel.
Are you cooking up any new materials or construction techniques?
Smokin introduced VDFLU (Variable Density Fiberglass Lay Up) in 2012, PoP Gnarley Eco friendly hemp torsion rods in 2013, and we are adding Tefloaded Sintered Bases for 2014. We are combining the strength and speed of the densest sintered bases available and the longevity and low maintence of Teflon for an industry first base composition!
What themes are you seeing for graphics?
For the men: Black on black on high contrast white. Deep blues and golds. Bath salts. Black holes and lightning in space. Clean lines and subtle hits, mixed with more defined focal points, a shift away from all over prints. We have refined our wild style for themes which are iconic Smokin, without looking like thrown up skittles. The ladies get the classed up treatment too with washed out pastel kaleidoscope prints, metatron cube inspired space time continuums, and 90's binder pop. We have tried to offer something for an audience as diverse as our own crew.