SnowSports Industries America recently released its November sales data, citing that the mild weather across North America hadn’t yet had much of an impact on ski and snowboard sales, in fact sales climbed 5% season to date, for snowsports in general. However, the report offered little insight on snowboard-specific sales. We caught up with SIA Director of Research Kelly Davis to delve deeper into the shred data.
“Snowboard gear sales were up 4% in dollars sold but down 2% in units sold through November this season,” explains Davis. “That includes snowboard equipment and snowboard apparel tops and bottoms as well as carryover sales in each of those categories. In-season snowboard equipment sales were up more than 8% through November to $102M. This is the good news but will be followed by bad news in December and January as lack of snow has left snow sports retailers high and dry. So get it while you can – the good news – and pray for snow.”
Here’s a look at the good, the bad, and the ugly across categories and retail segments:
*Source: SIA RetailTRAK produced by the Leisure Trends Group