Soccer Superstar Dani Alves Signs a Multi-Year Deal with Ethika, Inc.


Ethika, Inc. Announces Partnership with Dani Alves

SAN CLEMENTE, CA (February 17th, 2016) – Ethika, Inc. and Mr. Dani Alves, Soccer Legend and current player for FC Barcelona, are proud to announce a joint venture partnerships where the parties intend to co-design, market and sell a Signature Collection of Ethika performance and lifestyle underwear products to the global market.

With Ethika's recent launch and success of their performance line, the next step was to bring on brand ambassadors and partners that could help bring these products to retail and the rest of the world. Dani Alves, who was already a supporter of Ethika, was our first choice.

EN. "I'm very happy to become a part of the Ethika Familie and look forward to a long lasting relationship. I'm sure that our mutual collaboration will produce something very cool for our customers. We hope the people that purchase our products will be able to feel that they are taking a bit of us with them."

SP. "Estoy muy contento de formar parte de la familia Ethika, espero que esta relación sea duradera, que podamos aportarnos mucho mutuamente y que juntos podamos hacer algo chulo. Que la gente que adquiera nuestros productos puedan sentir que llevan un poquito de nosotros con ellos."

The Ethika team has deep roots in action sports and recently has spent time developing a traditional sports program. Soccer has been on the top of that list, and have been waiting for the right time to enter that market.

"We feel so lucky to work with someone as decorated and respected as Dani. If you think about the elite soccer players in the world, Dani is for sure on the top of the list. The Ethika brand has come such a long ways in the last 12 months and this partnership with Dani is going to allow us build additional performance products, and will open up new distribution that otherwise wouldn't have been available.”

Ethika is focused on expressing every person's individuality across a variety of cultures including, skateboarding, motocross, bmx, snowboarding, surfing, basketball, football, soccer, music, art and fashion. More Ethika news, photos and videos can be found on Instagram (@ethika) and online at

Look for this new collection to hit stores and be available on mid summer 2016.


About Ethika:

Located in San Clemente, Ethika was founded in 2001 with the mission of filling a void in the underwear category. Ethika has become a category leader with a focus on creating the perfect fit and infusing it with style. No matter what your passion, talent, or daily life includes, Ethika is the brand that is with you everywhere.

About Dani Alves:

Daniel Alves da Silva, commonly known as Dani Alves, is a Brazilian professional footballer who plays as a right back for Spanish club FC Barcelona and the Brazil national team.

Recently it has been considered for the fifth time as the best right in the world by FIFA / FIFPro World XI. Among the many records he has achieved throughout his career, we can highlight that Dani is the player with most trophies in Brazilian football history (30). Equating the legend, Pele.


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