Tony Hawk Ranks No. 1 in Athlete Recognition; Action Sports Market Grows

jangame5m.jpgPro skater Tony Hawk is poised to make an even bigger claim on the US and global markets for skateboarding, snowboarding and surfing with his latest endeavors into advanced video gaming, retail, multimedia, sports events and now his very own ride at Six Flags amusement parks.

Hawk, 40, has retired from the profession but his name and the skate lifestyle brand he created clearly lives on, according to a story published Sunday, March 9, on USA Today’s Web site, which cited that Hawk ranks No. 1 in athlete name recognition among young consumers – surpassing the likes of major NBA stars Shaquille O’Neal and LeBron James.

“It’s not uncommon today for skaters and snowboarders to rank higher in recognition than top basketball, baseball and football players,” Kathleen Gasperiniat, Senior Vice President of the Label Networks market research firm, said, according to USA Today.

The story also cited that the action sports industry has become increasingly profitable, with skate, snow and surf gear, apparel and accessories jumping from a $5 billionto an $11 billion market in just the last eight years. And analysts predict that kind of exponential growth – although hard to track – is what’s to come for the future of action sports, as more and more youth and adults in the US and globally become involved and retailers continue to evolve their brands, according to the article.

Check out the full USA Today story HERE.