TransWorld Business Partners With Surf Expo & Bikinibird On Swim Showroom & Fashion Show

Transworld Business Partners With Surf Expo & Bikinibird To Produce SWIM SHOWROOM Feature and Fashion Show Series

TransWorld Business and Surf Expo are joining forces to offer swimwear companies a can't miss opportunity to reach new customers and promote their latest looks.

Participation in the SWIM SHOWROOM offers swim brands full-page inclusion in the TransWorld Business summer issue (mailed out to 12,000 retailers and industry leaders) as well as the Surf Expo Pre-show magazine. The Swim Showroom will also be brought to life in Orlando Florida at a special VIP swim industry fashion show at the Peabody Hotel on the night of September 6 and on the main stage of the Surf Expo trade show floor on September 7.

"The TransWorld Business fashion show is the culmination of our Summer issue’s Swim Showroom, and the grand finale that lets us bring the story and theme from the pages to life, sharing the excitement of our partners’ new swim lines with hundreds of buyers at the show," says TransWorld Business Editor In Chief Mike Lewis. "Now in its sixth year, this year’s Swim Showroom is going to be our best yet."

With a photo shoot on the Royal Pelagic, a 128-foot luxury cruiser, this year's theme will focus on “faraway places and everyday dreams” and will be produced and styled by Bikini Bird.

“We're excited to be a part of the Swim Showroom,” says Bikini Bird Co-Founder Tiana Gamble. “It is amazing to have the opportunity to collaborate with the hottest swim collections of this coming year and we look forward to sharing the styling aesthetic of our Bikini Bird editorials with TransWorld Business’ readers and Surf Expo attendees.”

Last year the Peabody Hotel swim fashion show was one of the can't miss events of Surf Expo. "The mix of lines represented all factions of the swim industry, and there was so much excitement and anticipation in the air as buyers, distributors, manufacturers and invited press waited for the show to begin," says Surf Expo Buyer Relations Manager Kathy Wilkie. "Our partnership with TransWorld Business is bound to make the Peabody Fashion show one of Surf Expo's hottest events this year."

According to Lewis: "This will be our third year of bringing the Swim Showroom pages to the Surf Expo show floor and we’re looking forward to building on last year's buzz--and even more excited to host it at the Peabody Hotel on the show's opening night. In year’s past, the fashion show has virtually stopped the trade show as throngs of buyers made their way to the main stage to check out the new looks."¬†

"The combination of the Swim Showroom articles with the related fashion shows at the Peabody Hotel and Surf Expo makes this the best place to showcase next season's collections to an endemic action sports audience of retailers and buyers, giving them the most bang for their buck--all in an easy turnkey package," says TransWorld Media Sales Manager Allen Malone. "For 2,495 dollars, swim brands receive two full-feature articles of coverage, two full fashion shows in front of the most important buyers, and maximum exposure throughout the entire summer tradeshow circuit, making this showroom a must for both emerging and established swimwear brands."

For more information contact Josh Hunter, Surf Expo swim and lifestyle category manager at: (910) 200-0454; jhunter@surfexpo.com or Allen Malone, TransWorld Business Sales Manager at: (760) 707-1912; allen.malone@transworld.net

Go behind the scenes of last year’s Swim Showroom shoot: