For those of you searching for a new pair shoes this summer, Vans and Malibu local and favorite Brothers Marshall have teamed up to release a collaboration that is as cool as it is eye-catching.
According to the official press release from Vans, “Vans' new Brothers Marshall capsule celebrates the two brands' playful surf aesthetic, paying homage to retro silhouettes, flamboyant color schemes and bold neoprene trims. The Brothers Marshall label emerged from the breaks of Malibu more than a decade ago, spreading their clever California aloha with products inspired by the cultural amalgamation of Los Angeles surf style today and the generations that came before it.”
Trace Marshall of Brothers Marshall told Transworld Business, “Matt Nosbusch, who recently became the main designer of Vans Surf, is a friend of ours, and is pretty much the reason this collaboration got started. Because of his footwear-savvy design background, he has made it his goal to involve Vans Surf in collaborations with historical, surf-culture references, rather than just relying on a big name. We actually started this process a few years ago, so it's been rad to see it finally come to life.”
The collaboration features classic Vans styles, infused with the flamboyant color schemes and vintage-infused styles that set Brothers Marshall apart.
“What I find to be special in terms of this collaboration is that it's special, but anyone can get it. The design in and of itself is pretty amazing, with the rainbow sole, and it's not limited to a select group,” says Marshall.
According to Marshall, with the way that retail has been headed in the last few years, people have to really work together, and “things are a lot less political than when I started. It used to be you could only sell to one kind of account, and keep things really core. Now, we're in a range of accounts, and working with Vans is only going to increase that.”
Marshall says that Vans is really going to broaden Brothers Marshall’s reach with this collection, by way of Vans’ diverse array of their accounts, along with social posts and presence.
“We really feel like we're a sub culture of a culture. We're people who surf, but we aren't surfers. Working with Vans is such a great opportunity for us.”
Find out more about the collab, and where you can purchase some of the epic designs, here.
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