VAS Entertainment Opens Japanese Subsidiary

vas_logo1.jpgMarch 18, 2008, San Luis Obispo, CA – VAS Entertainment, the world's largest and oldest distributor of actions sports media, has launched an ambitious new venture in Japan, Visualize Image K.K., a new action sports media company based in Tokyo.

With its dynamic action sports media market, advanced cell phone penetration, and early adoption of new technologies, Japan was the logical regional hub for VAS' expansion into the Pacific Rim.

Located in the popular Shibuya district of Tokyo, Visualize Image (or "VI") is run by General Manager and Representative Director Tadahiro (Hiro) Ogawa, former Country Manager of Champion Visions and a well-known figure in Japan's action sports media industry for 15 years. Additionally, Ogawa has already assembled a seasoned management and sales team of well-known insiders from the action sports media space.

VI will distribute traditional action sports DVDs, as well as TV shows, documentaries, and feature films through all channels and platforms of the Japanese, Chinese, Russian, and Pacific Rim markets. VI will be the exclusive distributor for VAS in these territories.

"This represents a major growth area for us," said Michael Lythcott, CEO of VAS Entertainment. "Our producers have been looking to expand their business in Japan for some time, and this deal allows us to help them do that."

"We're very confident that we will build a strong and stable home for the VAS family of producers," said Ogawa, who will work closely with VAS Studio Vice President, Dan Strickland, on marketing and sales planning. Added Strickland, who has worked directly with Ogawa for many years in the past, "Hiro knows the Japanese action sports market better than anyone, and he knows where there are opportunities for growth. With VAS's support and extensive producer relationships, VI will be able to quickly identify and develop new business throughout the Pacific Rim."

Visualize Image expects to begin shipping product by the end of March.

About VAS Entertainment
VAS Entertainment is the largest action sports media company, licensing and distributing films, documentaries, and TV shows in virtually every genre of action sports, including skate, surf, snowboard, ski, and motocross. A leader in the industry since 1988, VAS was purchased by new owners in 2005 and has steadily expanded its distribution channels to include domestic and international television, digital downloads, online streaming, and theatrical releases, while continuing to grow its core network of independent retail stores and national sporting goods and apparel chains.

About Visualize Image, KK
Visualize Image (VI) is a new action sports media company based in Tokyo, Japan. Founded and run by industry veteran, Tadahiro Ogawa, Visualize Image will handle the distribution of action sports films, documentaries, and TV shows through physical and digital channels throughout Asia.