VF Names New Canadian Outdoor & Action Sports GM

Francois Goulet

Francois Goulet

Press Release: VF Outdoor & Action Sports today announced a new member to the VF Outdoor and Action Sports, Canada team. Francois Goulet will join the VF Outdoor & Actions Sports Americas leadership team as General Manager, VF Outdoor & Action Sports, Canada. In his new role, Francois will be responsible for leading the strategic efforts to enable a business platform that can serve as the catalyst for accelerating growth in the Canadian Outdoor and Action Sports market. 

“We are excited to add an individual of Francois' caliber to our Americas leadership team,”said Steve Rendle, Vice President, VF Corporation and Group President, Outdoor and Action Sports America. “He brings more than 20 years of sales, marketing, and executive experience in the outdoor and action sports industry.”

With the addition of Francois to the Americas Leadership team, VF Outdoor & Action Sports Coalitions continue to evolve their Canadian organization model. Similar to our VF International subsidiary model, the Canadian business leaders for the Americas brands doing business in Canada will now have a direct line reporting into the VF Outdoor Canada GM role and a dotted line reporting relationship back into the Americas leadership team.

Goulet joins VF Outdoor & Action Sports from Coalision, Inc, where he most recently held the position of Executive Vice President, Orage overseeing the global development of the Orage brand and business unit. Prior to joining Coalision, Inc. Francois spent 20 years in progressive leadership roles with The Rossignol Group, including serving as President, Rossignol Group North America. Goulet and his family will be relocating to Montreal, his first day in the office will be at the end of November.