Skiing Business organized a webinar last week covering the (new) age old question: How To Turn Online Fans Into Offline Shoppers. The webinar, presented by Greenlight Collaboration, analyzed social media techniques that resonated directly to brick-and-mortar retailers. Greenlight examined common problems, solutions, and avenues to get the best results in an online/offline relationship. Some keynote solutions include maintaining quality over quantity, co-branded partnerships, and fan-base contests. Head over to Skiing Business to watch the webinar, and get a more inclusive summary of the takeaways.
Be sure to check out the November issue of TransWorld Business for a step-by-step guide in creating a powerful mobile marketing strategy that correlates in pushing online traffic to your brick-and-mortar shop.