Willamette Pass Resort Hires New Manager


Randy Rogers has been hired by Willamette Pass Resort owner Tim Wiper to help lead his company's effort to meet the challenges in a difficult business climate. Previously, Rogers worked in the capacity of Director of Skiing and Marketing at Willamette Pass until November 2002. Following four years of employment at Emerald Kidsports, most recently as Managing Director, Rogers expressed excitement and readiness to help “The Pass” increase market share and enhance the customer experience. During Rogers' tenure at Emerald Kidsports he established goals and developed strategies that reversed a nine year decline in participation. In 2007 Kidsports marked an increase in over 1,000 new participants. Rogers states that the result was from an increased focus on the customer experience, a recipe he intends to follow in his new role back at Willamette Pass.

“Willamette Pass has one of the best combinations of natural terrain and facility infrastructure of any ski resort I have ever seen. With the investment in their new high speed lift, snowmaking, and other amenities they should be exceeding 100,000 skier visits annually. I intend to work with other staff and Tim Wiper to develop the programs and services that will help the resort reach this level of success,” said Rogers after being confirmed as the Director of Customer Experience. In this capacity Rogers will be responsible for marketing, media, and public affairs as well as ski/snowboard school, group sales, and events at the resort.

Rogers first hit the slopes of Willamette Pass over 50 years ago, at the age of 2 ½. So while skiing at the Pass runs in his blood he has also developed an impressive list of credentials and experience that should lead to guiding the company forward. He is one of forty-two international Technical Delegates in the US, officials who preside over World Cup, Olympic and other high level ski competitions. He was a coach for the US in the 1992 Olympics, and a member of the Olympic Organizing committee for the Salt Lake Olympic Games in 2002. His education includes both a master's in fitness and recreation from the University of Oregon. By his own count he has skied and snowboarded at over fifty resorts throughout North America, Europe and South America.

Resort president Tim Wiper said, “It will be great having Randy back on our management team. He is passionate about the ski industry, has a track record of establishing strong community partnerships, and is a proven leader in guiding positive corporate development.”