OFFICIAL PRESS RELEASE – COSTA MESA, CALIFORNIA – (May13, 2008) World Industries, finalized an agreement with The Maloof Money Cup to be the title sponsor of the U.S. Amateur Championships of Skateboarding. This event will have the most creative and unique format on a concrete skate plaza, right in the center of the Southern California Skateboard community at the Orange County Fairgrounds, July 11-13, 2008.
Keith Moser, Brand Manager, World Industries, " This event will finally show the mainstream what skateboarding is all about. The cement plaza course replicates actual street skating. Plus the amount of money being offered will get
these guys what they deserve."
“We are looking forward to a long-term relationship with skateboarding and pleased to be partnering with brands such as World Industries on this event,” Joe Maloof said. “It is with these core partnerships that we intend to stay true to the real intent of the skateboarding industry and the athletes involved with The Maloof Money Cup.”
World Industries is one of the most recognized and oldest skate brands in the action sports market. Founded in 1987 by professional skateboarders Steve Rocco and Rodney Mullen, World Industries was the brand that re-defined skateboarding into a street based activity, and this in turn drove skateboarding's massive growth through the 1990s.
World Industries is a direct seller and licensor of its brands globally. Currently having licenses in: skateboards and accessories, snowsports,
watersports, mobile content, bags, footwear, apparel, and toys. In addition to licenses, products are sold directly to action sports stores through proprietary or third party distributors worldwide.
The Maloof Money Cup is the premier showcase for professional skateboarding in 2008. This three-day festival, and WCS sanctioned U.S.
Skateboarding Championship, will take place July 11-13, 2008 at the OC Fair & Event Center in Costa Mesa, California during the opening
weekend of the OC Fair. Including three professional U.S. Championship Competitions Men's and Women's Pro Street, and Men's Pro Vert