Yakima Eliminates CEO Jerry Heinlen’s Position

picture-16Yakima eliminated the position of CEO Jerry Heinlen, after announcing a reorganization of senior management. The announcement did not include details on Heinlen’s departure.

The executive management team will now be lead by C.S. Lin, owner of Kemflo International Lld., which acquired Yakima in 2009. The team includes Chief Financial and Operating Officer Mark C. Reis, Senior Vice President and Chief Marketing Officer Ron Ten Berge, Vice President Operations and Supply Chain Josh Creasman, and Senior Director Richard Jeli.

Lin says she's optimistic for Yakima's future.

"Each of these individuals has demonstrated strong leadership and delivered outstanding business results to the company," Lin said. "I am confident in their ability to work together as a team and lead the company through the next phase of our global growth continuing the execution of our strategic plan. This U.S. team has been responsible for a tremendous growth period for Yakima, resulting in a record year for sales in 2010. Jerry Heinlen's leadership and guidance during the past five years have been instrumental in positioning Yakima for its recent growth and acquisition activity. We wish him the best in his future endeavors."

Even Heinlen appears to be hopeful for the company's future, despite the company's elimination of his position.

"Yakima is at the top of its game as a company and as a brand," said Jerry Heinlen, Yakima's outgoing CEO, said in a press release. "Coming off of a record year in 2010 and an excellent start in 2011, the company is well positioned to continue its strong momentum."